When it comes to marketing platforms, YouTube is one of the pioneers. Developed in the olden days of 2005, it has skyrocketed in popularity, now being the second most-viewed website in the world (after Google search).
The secret to YouTube’s success lies in the magic combination of video and visual, discussion and discovery, and entertainment and engagement. All of this makes it an enticing platform for businesses, but a competitive one, as well.
So, how does your company stand out on YouTube when swimming in a sea of similar products and services? It comes down to creating a perfect user journey, something you can do by heeding the following tips:
Use YouTube for Your Keyword Search
Keywords serve as the North Star of marketing, guiding consumers right to your content. They also serve as inspiration for anyone trying to generate new ideas and concepts. In YouTube marketing, the latter can be embraced by searching keywords inside the platform. Look at the most popular videos tied to those keywords and consider the phrases, formats, and thumbnails used. Don’t copy other videos, but view them as a way to figure out what works and avoid what doesn’t.
Get to the Point Quickly
Nobody comes to YouTube wanting to watch something with a run-time that rivals Ben-Hur. In other words, make your point quickly. The best way to do this is to avoid any lengthy intro and jump right into the meat of your video: the demonstration. The demonstration breaks down your product or service, efficiently explaining why it’s valuable to consumers and how it can positively impact the consumer’s life.
Explain What Makes Your Company Unique
No matter what kind of product or service you offer, odds are high that you’re not the only company offering similar commerce. Thus, it’s important to tell potential customers why you’re different. What makes you stand out? Why are you superior to competitors? Why should they choose you? Don’t be overly arrogant; people tend to back away from that. Just make it clear that you’re pedaling a product you’re proud of.
Establish Trust
Trust is the foundation of all sorts of relationships, including business ones. There are a few ways to establish this. The first is by expressing vulnerability, which helps form a relatable, human connection. One way you can do this is by talking about the failures, late nights, or frustrations you experienced while developing your product. Other ways to establish trust include sharing customer testimonials, reviews, and stories about how your product proved helpful.
Compel Customers Toward Action
Like all marketing, the point of your YouTube video is to get the consumer to act; this is why a call to action is a must. Tell the consumer what you want them to do next, such as visit your website, subscribe to your newsletter, or take a survey. You can sweeten the pot, so to speak, by offering bonuses, rewards, or deals for consumers who act quickly.
YouTube’s immense popularity means that it’s a platform that should not be ignored. If you need guidance on getting started or perfecting your pitch, give us a shout and we’ll be happy to help.