In the world of business, the endless jargon can be tricky; from analytics to zero-cost strategies, there’s a lot to keep up with. Marketing and branding, for example, are terms often used interchangeably, although they mean different things. Here’s what you should...
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Best Practices for Effective Infographics
Infographics should be designed to meet the needs of your audience. They should be visually appealing, accessible, self-explanatory, and - in channeling your inner Goldilocks - not too long and not too short but, rather, just right. However, even if your infographic...
What You Need to Know About TikTok Marketing
Tiktok may be all the rage among tweens and teens, but it’s quickly becoming a go-to favorite among companies, as well. This is because the platform offers viable and unique marketing opportunities and gives your business a place to solidify your brand, engage...