YouTube relies on subscribers, but not all subscribers are created equal, at least not when it comes to padding your profits. In other words, you don’t want to waste your time building your subscriber list unless it’s full of subscribers who convert. So, how do you do this? Start by considering the following:
Explain What Your Business is All About
One of the most important aspects of marketing is showing consumers who you are and what makes you stand out from your competition. Not everyone will like what you have to say, but that’s okay; knowing who your story resonates with helps you establish your target audience.
If you’re not sure how to get started with unveiling the inner you, consider thinking about important moments that have shaped you, where your expertise lies, and things that make you happy.
Establish Your Content Pillars
Content pillars are topics that allow you to demonstrate your expertise while luring your audience. They’re topics people want to explore, learn about, or focus on. The more engaging these topics, the more they should be featured in your content. Any topic that allows you to establish yourself as an influencer or authority has the potential to be a content pillar.
Include Your Story But Add Context
As mentioned above, your story is an important part of your marketing, but it can’t be its sole focus; releasing video after video that is all about you or your company is probably not going to net you many subscribers outside of, perhaps, your mother. In short, videos must offer your audience something worthwhile. So, think of your story as a supporting cast member rather than the star of the show. It’s fine to touch on it, but make sure your content is also helpful, educational, and something your audience wants.
Be Consistent
Consistency is vital in marketing, and YouTube is no exception to this. Even if you’re not gaining traction (especially when you’re not gaining traction) consistency can help you discover the true potential of your marketing campaign. You should aim to post at least three times a week in the beginning; this helps you find momentum and build your fanbase.
The best YouTube subscribers are the ones who convert. These tips can help make sure your videos vibe with the right consumers.
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