The popularity of TikTok has skyrocketed in the past few years. Currently, the platform has 150 million users in the US alone. This means you can’t just focus on Facebook or Instagram. TikTok should be a principal part of your marketing awesomeness. With that in mind, it’s important to make sure your TikTok ads translate. You can stand out from your competitors by making sure your advertising does the following:
It Starts Fast and Furious
With information at our fingertips and entertainment constantly on standby, the human attention span is increasingly shrinking. This means you don’t have extra room to ease into your ad, set the stage, or convey the backstory. Instead, get to your point quickly: tell the consumer what you can do for them as soon as your ad begins.
It Finds Common Ground
One of the most important characteristics of a business is reliability. In short, customers want to know that you understand where they’re coming from. Cultivate this common ground by focusing on your shared experiences. If you’re selling a product for overwhelmed parents and you’re an overwhelmed parent yourself, for example, make that a focus of your pitch.
It Demonstrates What Your Product Can Do
Nearly all ads tell consumers what a product can do. The best ads show them. Just like a picture paints a thousand words, so does a demonstration. Thus, don’t sell yourself short (literally) by simply explaining how your product works: prove it. Give your consumers a preview of how your product will make some aspect of their lives easier or more enjoyable.
It Effectively Uses Creative Elements
For an ad to generate interest among consumers, it needs to catch their eyes. Things like contrasting and inspiring colors, vibrant images, and special effects can help take any promo to the next level. Of course, elements like humor go a long way, as well. If your ad makes someone laugh, they’ll be much more likely to share it with others.
It Includes a Call to Action
A call to action must be included in all types of marketing material. This tells customers what to do next (sign up for your newsletter, check out your website, buy your product for 50% off for a limited time, etc.). Customers want their purchases to be easy and straightforward; a call to action ensures they are.
As TikTok soars in popularity, the ads on this platform become more vital to an effective marketing campaign. Follow these tips to stay ahead of the competition and keep customers interested, engaged, and inspired to buy.
Need some guidance on TikTok or anything else? Give us a shout and we’ll be happy to help.