While Facebook and Instagram certainly haven’t gone the way of Friendster, TikTok often makes it feel like there is a new sheriff in town. With 150 million active users in the US alone, it has the capacity to make anyone an online star.
Of course, this isn’t good news from a competition standpoint: With so many posters vying for viral fame, your company’s content must stand out. Here’s how you can shine:
Take Advantage of Current Trends
You might have some wonderful content on surviving the pandemic or a killer joke about the last presidential election, but refrain from posting anything that isn’t all that relevant. People tend to have short attention spans and are naturally drawn to focusing on the issues of the moment. Likewise, avoid posting content that isn’t seasonal. Do your followers need tips on saving on their heating bills in the middle of July? Probably not.
Focus on Quantity and Quality
TikTok’s algorithms tend to reward people who post often, as the odds of content going viral are much higher if that content comes from a reliable source. But that doesn’t mean you should aim to post a dozen times a day with no concern for quality. Although it may sound ironic given some of the content that is out there, TikTok is concerned with wasting its users’ time. Due to this, it flags content that is repurposed, low-quality, or overly bland.
Use the Right Hashtags
Hashtags often act as the North Star of social media, guiding wayward internet surfers to your page. With hashtags being so important, it’s vital that you use them correctly. With a little research, you can discover what hashtags are most liked (and most likely to get you liked). Whatever hashtag you use, just make sure it’s also applicable to whatever you’re posting.
Build on Momentum
Whenever you have a TikTok video that starts to gain momentum, even if that momentum seems minimal, be sure to help it along by engaging with your audience further. Two of the most effective things you can do is respond to comments or questions and post follow-up videos. TikTok is not a platform that allows you to rest on your laurels; it requires constant vigilance to keep users interested.
Keep Things Short
The three-second rule posits that you have roughly three seconds to hook your audience, which means keeping things short and snappy is a must for keeping users from clicking away. This isn’t to say that you can’t have longer-form videos from time to time, but shorter videos are more likely to be seen and shared, pretty much the main components of any video going viral.
Need some guidance on TikTok or anything else? Give us a shout and we’ll be happy to help.