Depending on how often you post to your social media platforms, it can be difficult to constantly come up with new ideas and fresh content. You’ve already talked about this, you’ve already commented on that, and you’ve already shared an uber-popular meme. So, what do you do now? Finding yourself stuck in a social media slump is not uncommon; even masters of the marketing industry sometimes feel a little frazzled. To help get your company back on track, try generating new ideas by doing the following:
Commenting on a Current Event
Did you watch the football playoffs last night? Are you tired of the sub-zero weather? Did you hear about the dog that saved a young girl from being kidnapped? When it comes to social media posts, current events are your forever friends. Posting about something topical and popular is a terrific way to generate interest and engage your audience.
Bringing up the Past
Some of the most potent types of social media posts are those that channel nostalgia. Whether it’s posting about a favorite childhood candy or a famous rock concert, there are lots of ways to take your consumers on a stroll down memory lane. Focusing on topics that target those who grew up in certain eras, such as an article on “The Most Popular Toys from the 1980s” might even get you more traction.
Sharing Your Frustration
As mentioned above, writer’s block is pretty much a universal experience and one many consumers can relate to because they also post on Facebook, Instagram, and LinkedIn. If you’re feeling especially stymied, don’t be afraid to air your anxiety. Tell your consumers your social media is feeling a little antisocial and engage in some distraction-worthy conversation in the meantime. Consider asking your followers for things like book recommendations or about the wildest dishes they’ve ever made in an air fryer.
Sharing Tips
Sharing tips is a mainstay of social media, so don’t be hesitant to rely on this tactic when your content game feels a little stale. If you’re unsure what types of tips to convey, you can always ask your audience about the sorts of things they’d like to know. You can also think as outside of the box as you want. If you sell ski gear, for example, consider sharing tips on how to winterize a home, how to avoid frostbite, or how to keep the big toenail from falling off each ski season. After all, that nail is the best one.
Listing it Out
There is something about lists that audiences tend to like; perhaps it’s their layout or their visual simplicity. Whatever the reason, lists are a concise way for your followers to consume information without committing much time to doing so. Lists can be fun (such as “Five Places to Visit this Summer”) or they can be serious (such as “Five Medical Tests Everyone Over 50 Should Get”). Spoiler alert: There may be a lot of colonoscopies in your consumers’ futures.
Coming up with ideas could be easier than you think; if it’s not, we’re ready to brainstorm with you. Give us a shout and we’ll be happy to help.