Infographics should be designed to meet the needs of your audience. They should be visually appealing, accessible, self-explanatory, and – in channeling your inner Goldilocks – not too long and not too short but, rather, just right. However, even if your infographic does these things, it might not get the job done. That’s because there are several other components that make an infographic stand out. Consider the following:
Readable Fonts
In order for your audience to know what you’re saying, they have to first understand what you’re saying. In other words, the fonts you use must be readable and ready to digest. Moreover, the fonts should accurately reflect the image of your brand. For example, if your product is fun and whimsical, don’t use a font that’s formal and stuffy.
Titles and Headings
The best titles and headings are short and to the point; you want to convey your message to your audience before they lose interest. Thus, keep your content concise but informational.
The Introduction
Like your title and headings, the introduction should arrive at your point as quickly as possible. Still, it must also provide more detail to keep your audience interested in what they’re reading.
The Body Copy
The main copy of your infographic should be concise (are you noticing a theme here?) with a focus on the most important information. In other words, what is it you absolutely want your audience to know? To make the copy more visually appealing, consider using bullet lists, subheaders, or pull quotes.
Data
Including data in your infographic gives your product or service validity. Make sure this data is accurate, verified, and vital to your message. Convey it through graphs, diagrams, charts, and other data-driven visuals.
Colors and Visual Aids
Like your font, the colors and visual aids you choose should reflect your brand and apply to the narrative you’re telling. Your layout should also be spaced appropriately, allowing your audience to feel as though the information is paced moderately instead of coming at them too much too soon.
Conclusion
Wrap your infographic up by focusing on its most important elements, reiterating the key takeaways that you want your audience to remember. Be sure to also include a call to action and direction for next steps.
The right marketing aids can turn potential customers into actual ones. Consider these steps to make your infographic fantastic.
Are you hoping to work with a Seattle graphic designer to create beautiful, custom infographics to promote your business? If so, give us a shout and we’ll be happy to help.