LinkedIn has climbed the corporate marketing ladder. What was once little more than a networking platform is now a major player that helps businesses showcase their products and services.
This emergence is due to its adoption of several user-friendly features, including a full-screen, vertical video feed. To make the most of this platform perk, consider the following tips:
Keep Things Short and Sweet
Whether humans have an attention span shorter than a goldfish is somewhat debatable (partly because a goldfish can’t tell us how long they stay interested in something). But no matter where you stand on the argument, we know one thing: the human focus is fishy. In short, things need to draw us in from the get-go, or we’ll simply zone out…and click out.
Because we need instant gratification, videos on LinkedIn must be concise and straightforward. Ideally, they should be less than two minutes but more than 15 seconds. Over two minutes risks losing viewers who simply don’t want to commit to watching something they perceive as taking too long. If you can’t fit your message in under two minutes, make multiple standalone videos that tie together.
Include Key Components
Posting a video on LinkedIn does not mean your job is done; it’s only the beginning. To make your video effective, you must add a description, a prompt to share and comment on it, and an accompanying post (of at least 50 words) that helps drive the message home.
Look at the Big Picture
When it comes down to it, certain things help your LinkedIn videos while others hurt them. Keep this in mind and engage in the following:
- Creating standalone, vertical videos that offer sought-after information or exciting points of view
- Focusing on a specific industry
- Adopting humor, assuming it’s appropriate
- Featuring clear audio
- Adopting a fast-paced rhythm
- Harnessing the video’s sharing potential (the more people see your videos, the more impactful your campaign)
At the same time, you should avoid the following pitfalls:
- Creating videos that are too sales-focused and overly promotional (helpful tip: your video should *not* adopt a used car salesman vibe)
- Showcasing foul language or propaganda
- Posting videos without sound or videos that lack context
- Posting videos that have no follow-up copy
LinkedIn is making a name for itself in the world of marketing. If you have any questions about this platform or how to use it to your advantage, give us a shout; we’ll be happy to help.