With intense competition in the market, social media platforms must keep evolving by launching new updates and adopting cutting-edge technology. Instagram is no different. The Gram’s newest features include the following:
Grid Customization
The new grid customization enhances both strategic content placement and visual appeal. Strategic content placement allows you to showcase popular and viral content at the top of your grid, while aesthetic control helps you make a stronger first impression. Together, these features give creators more authority over their connections with potential customers.
Photo Formats
Instagram has introduced a 3:4 aspect ratio photo format, solving a long-standing formatting issue for creators. In the past, creators had to use their Canva skills (or talents in other design programs) to adjust and fix their Instagram photos. However, a three-by-four format allows users to upload photos directly from their phones, reducing the need for editing time.
Teleprompter Functions
The teleprompter feature is especially helpful for content creators who film themselves speaking directly to the camera. It eliminates the need for notes, retakes, memorization, or convincing a younger sibling to hold up cue cards. The teleprompter offers various customizations and helps creators produce smoother, more seamless videos.
Improved Comment Management and Filtering
Another new Instagram feature gives creators better control over their posts’ comments; it’s especially helpful for accounts with over 100,000 followers and high engagement levels. You can now filter comments based on engagement, allowing you to focus on the comments getting the most attention.
More Bells and Whistles
A few additional features now available on Instagram include recaps and celebrations for creators, improved messaging, and analytics integration along with collaborative tools on the edits app.
Instagram is always evolving to make it easier to create content and promote your business (or yourself). If you have any questions about this platform or its recent updates, reach out to us, and we’ll be happy to assist.