Subscribers are the bread and butter of your newsletter; after all, there is little point in having a newsletter if no one is reading it. But subscribers don’t sign up overnight; you have to go find them and that requires you to be a pied piper of promotion. LinkedIn is a valuable platform for doing just that. To advertise your newsletter on this site, consider the following tips:
Use the Featured Section
The featured section of LinkedIn is pretty self-explanatory; it’s a space where you can feature your writing, work samples, or anything else you want showcased. Because this section highlights your information, it’s an excellent place to mention your newsletter, allowing it to stand out and attract subscribers.
Display Your Newsletter in the Activity Section
The activity section of LinkedIn shows things you’ve posted and any changes you’ve made to your profile. It’s an ideal place to promote your newsletter because it’s where people most often look to see what someone is up to. To do this, you’ll need to turn on Creator Mode to get access to the tools to better control how your profile presents.
Use Teasers on Your Feed
One of the most effective ways to promote your newsletter on LinkedIn (or any other social platform for that matter) is by sharing snippets of your newsletter. These snippets act as teasers and pique the readers’ interest. To make them as effective as possible, highlight the most intriguing sections of your newsletter and keep things topical and relevant.
Enhance Your Email Signature
An email signature is an oft-overlooked marketing tool that can be used to draw people to your website. Putting your newsletter link in your email signature is a subtle way to let people know that you have a newsletter without overt promotion (which some people find pushy). Of course, your website should certainly have a link to your newsletter, as well. Creating a pop-up that pops up as soon as users visit your site is a terrific way to draw subscribers.
Create a Vanity URL
Vanity URLs are URLs that are customized. They tend to be user-friendly, playful, and on-brand, making them more impactful and more attractive than a boring, run-or-the-mill address. They tend to work because they are easy to recall and present with aesthetic appeal. A vanity URL for your newsletter link acts as a website welcome mat, allowing you to greet users at the proverbial door in a friendly, inviting manner.
Need some guidance on LinkedIn or anything else? Give us a shout and we’ll be happy to help.