Facebook ads are fickle beasts; some are effective, some are so-so, and some are little more than a way to bust your budget without getting much in return. The deviation is due to the fact that Facebook ads are as much a science as they are an art. So, how do you give a little TLC to FB and make sure you get your money’s worth? To help your ads perform, consider the following tips:
Swap Out Copy And Finesse Headlines
One of the simplest ways to tweak your Facebook ads is by crafting the copy a bit more carefully; in short, your words must woo. This is easier said than done, of course, because you may not yet know what copy is effective and what copy is a waste of your time and resources. Enter, trial and error!
To determine which type of copy makes an impact on your target audience, play around with 3-5 alternate versions of your ad. The best experiments use copy that touches on different types of approaches, including logical copy, emotional copy, humorous copy, formal copy, fun copy, copy that showcases testimonials, and pleasure-driven copy.
Tweak Your Visuals
Pictures speak a thousand words, which is why they’re vital in advertising. On Facebook, your visuals can consist of videos or static images. Some people swear that video reigns supreme, while others see more success with a little stillness.
To discover what works best for your product or service, try out a variety of visuals, such as collages, memes, carousels, raw images, quote cards, long-form videos, GIFs, user-generated content, and reels.
Stick With What Works
After you’ve engaged in plenty of trial and error, you should have enough data to infer what works well for you and what isn’t as effective. It’s possible that, in any ad, some aspects succeed where others falter, so don’t be afraid to mix and match until you get an optimal outcome.
Even after you’ve primed your Facebook ad to perfection, don’t rest on your laurels; tastes come and go all the time, as do trends, and consumers change their minds on what they like, want, and resonate with. As long as your ad is working, let it, but always keep your eye on the bottom line. As consumer preferences are ever-evolving, marketing must evolve, as well.
Need some guidance on Facebook ads or anything else? Give us a shout and we’ll be happy to help.