From brief TikTok clips to grand video epics, A-roll—the primary footage of any production—often dominates the literal and metaphorical spotlight. However, B-roll can be just as essential for a successful shoot. Here’s what you need to know about supplemental scenes...
Video content becomes more critical for brands with each passing year. This type of content is ubiquitous now and can be enjoyed in various formats. From short TikToks and Reels to lengthy YouTube videos, there’s a place for every marketer to contribute. If you’re...
No matter where you land on AI, denying its usefulness in marketing is hard. Video content is a platform that has proven especially beneficial, as AI is a fantastic tool for creating videos, titles, and hooks. If you’d like to give your video messaging a little TLC by...