As LinkedIn grows, the platform continues to add innovative and helpful features. At least 1.6 billion people visit the platform monthly, and approximately 40% of visitors engage organically with other users weekly. There’s a lot of room for promotion on LinkedIn,...
Video content becomes more critical for brands with each passing year. This type of content is ubiquitous now and can be enjoyed in various formats. From short TikToks and Reels to lengthy YouTube videos, there’s a place for every marketer to contribute. If you’re...
There is little point in a social media campaign if it doesn’t focus on the social aspect. Fortunately, knowing if your marketing effectively reaches and engages people is simple; all you need to do is look at the key performance indicators (KPIs). Certain indicators...