There is little point in a social media campaign if it doesn’t focus on the social aspect. Fortunately, knowing if your marketing effectively reaches and engages people is simple; all you need to do is look at the key performance indicators (KPIs). Certain indicators...
No matter where you land on AI, denying its usefulness in marketing is hard. Video content is a platform that has proven especially beneficial, as AI is a fantastic tool for creating videos, titles, and hooks. If you’d like to give your video messaging a little TLC by...
LinkedIn, the social networking platform for working professionals, is testing a new service for small and medium businesses. This service, which features a LinkedIn Premium Company Page, is a subscription-based and fee-based perk that uses AI to create content and...