In early 2026, LinkedIn released an important signal to marketers about how discovery, the moment when people first encounter your brand, is being transformed by artificial intelligence. For decades, marketers optimized for clicks, search rankings, and website...
In today’s changing social media world, organic reach isn’t guaranteed, even on professional platforms like LinkedIn. But LinkedIn recently shared a simple infographic explaining how marketers and creators can boost their organic posts, especially by using LinkedIn’s...
Video ads on LinkedIn are becoming one of the most effective ways to reach professional audiences in 2025. According to LinkedIn data, video posts get 20 times more shares than other post types, and video ads have up to 47% higher click-through rates than other...