Google Analytics has introduced new features to help businesses enhance marketing efforts, identify customers, and retain clients. Created to make data more transparent and insightful, these recent changes improve campaigns, provide insight into what’s working and...
An XML sitemap isn’t as scary as it sounds. In simple terms, it’s a file that lists the essential pages of your website and conveys information about each page. This file is written in an Extensible Markup Language (XML) format, which might not be a format you...
Changes in analytics may take a lot of work to keep up with. Still, new features can be an invaluable source of information for marketers, allowing them to tweak their content for more effective strategies. Here’s an overview of what you need to know about Google...