Video content becomes more critical for brands with each passing year. This type of content is ubiquitous now and can be enjoyed in various formats. From short TikToks and Reels to lengthy YouTube videos, there’s a place for every marketer to contribute. If you’re...
In the world of business, the endless jargon can be tricky; from analytics to zero-cost strategies, there’s a lot to keep up with. Marketing and branding, for example, are terms often used interchangeably, although they mean different things. Here’s what you should...
Infographics should be designed to meet the needs of your audience. They should be visually appealing, accessible, self-explanatory, and - in channeling your inner Goldilocks - not too long and not too short but, rather, just right. However, even if your infographic...