From brief TikTok clips to grand video epics, A-roll—the primary footage of any production—often dominates the literal and metaphorical spotlight. However, B-roll can be just as essential for a successful shoot. Here’s what you need to know about supplemental scenes...
Video content becomes more critical for brands with each passing year. This type of content is ubiquitous now and can be enjoyed in various formats. From short TikToks and Reels to lengthy YouTube videos, there’s a place for every marketer to contribute. If you’re...
In the world of business, the endless jargon can be tricky; from analytics to zero-cost strategies, there’s a lot to keep up with. Marketing and branding, for example, are terms often used interchangeably, although they mean different things. Here’s what you should...