Carousel ads give businesses the power to combine multiple images (or videos) into a single ad. They’re a popular choice because they allow you to show off a number of products or services in a short burst, upping the odds that a potential customer will see something they like. But these aren’t always used as effectively as they could be. So, how do you make sure your carousel ads keep users intrigued and ready to go along for the proverbial ride? Consider the following tips:
Keep Things Short and Sweet
Chances are you don’t have much patience for online advertising, and neither do your customers. Therefore, the most effective ads make the selling snappy. They rely on short headlines, concise descriptions, clever prose, and call-to-action buttons.
Use Similar Visuals
While carousel ads allow you to combine multiple types of visuals, your best bet is to keep things uniform. Ads that are incohesive visually have a difficult time conveying their message and lose customers as a result. If you opt to use video, use the square 1:1 ratio, which is most aesthetically appealing.
Provide a Link to Individual Products
Most carousel ads advertise more than one product, as that’s among the biggest benefits of these types of ads. If you go this route, be sure to provide a link to every single product. Nothing will frustrate a customer more than seeing a product they like and being forced to click on something unrelated.
Make Use of Landing Pages
As an alternative to individual product pages, landing pages can be just as effective. This is especially true if you have a landing page that advertises all your products (or all your related products) in a clear and easy-to-navigate format. Allow your customers to see everything you offer and chances are good that they’ll find more than one thing they like.
Optimize Your Carousel Options
Carousel ads offer businesses several optimization features that help the ads convert. These features allow you to do things like show the best-performing ads first, something that can increase your chances of luring new customers.
Carousel ads are a great way to get a lot of bang for your buck, which will hopefully translate into bucks for your business.
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