Video ads on LinkedIn are becoming one of the most effective ways to reach professional audiences in 2025. According to LinkedIn data, video posts get 20 times more shares than other post types, and video ads have up to 47% higher click-through rates than other formats, making them powerful tools for brand awareness, lead generation, and content engagement.
If you want to improve your LinkedIn ad strategy, LinkedIn’s newest infographic provides practical advice directly from the platform. Here’s how to use those insights in your campaigns.
Start With a Clear Campaign Objective
Before you create your video ad, define why you’re running it.
Are you trying to:
- Build brand awareness?
- Drive sales or conversions?
- Capture leads?
- Promote thought leadership?
A clear objective guides your choice of creative approach and measurement strategy, and makes sure your video supports your business goals. A well-defined objective also boosts campaign optimization and helps LinkedIn’s algorithm show your ads to the right audience.
Optimize for Engagement Early
Videos on LinkedIn autoplay silently in users’ feeds, so the first few seconds matter.
- Hook viewers within the first 2–3 seconds.
- Use bold visuals and captions to communicate your message even without sound.
- Capture attention quickly to reduce scroll-past behavior.
Making your value clear early increases the chances viewers will watch longer and take action later.
Design for Mobile Viewing
Most LinkedIn users browse on mobile, so create your video ads with mobile users in mind:
- Use vertical or square formats when appropriate.
- Avoid tiny text or visuals that don’t render well on small screens.
- Keep messages concise; longer videos risk losing attention unless they’re highly compelling.
LinkedIn supports a range of aspect ratios (1:1, 4:5, 9:16) that work well for different placements.
Keep It Short and Strategic
While LinkedIn allows longer videos, the most effective ones are usually brief:
- 15–30 seconds for awareness and discovery.
- Up to 60 seconds for deeper storytelling or product demos.
Shorter content respects the fast pace of scrolling behavior and keeps your message sharp and digestible.
Test and Optimize Continuously
LinkedIn’s infographic emphasizes the importance of experimentation:
- Test different hooks, visuals, CTAs, and messaging styles.
- Run A/B tests on thumbnails and opening clips to see what resonates best.
- Monitor performance metrics early (views, watch time, CTR) and refine accordingly.
Iterative optimization helps maximize your budget and enhances long-term effectiveness.
Follow LinkedIn’s “Golden Truths”
LinkedIn’s guidelines also point toward timeless creative principles:
- Keep messaging professional and value-driven.
- Match your video to audience expectations and industry norms.
- Be authentic: overly polished content doesn’t always perform better than real, relatable messages.
As LinkedIn continues to emphasize video in its feed and advertising ecosystem, marketers who focus on video ads with strategy and creativity will gain a competitive advantage in 2026 planning and beyond. With strong engagement metrics and evolving formats that support both brand storytelling and direct response goals, video now plays a key role in effective LinkedIn marketing.
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