When building a marketing strategy, you’d be wise not to overlook advertising on Reddit. Although this platform has fewer users than the big apps such as Facebook, Instagram, and TikTok, its users are highly engaged. Subreddits have become a leading source for consumer research, as users want to hear direct feedback from others who have purchased a product or invested in a service. According to the latest stats, Reddit reaches approximately 342 million weekly users (up 57% year-over-year). Its recent deal with Google appears to have boosted search results, and Reddit threads are the top results for many product review queries. If you’d like to maximize your brand’s ad results on Reddit, consider the tips highlighted here:
Best Practices For Ads on Reddit
Reddit Ads require time and maintenance to get right, and you may need to fine-tune your strategy to get the best results with Redditors. Conversation plays a significant role on this platform, and the Reddit Ads team suggests that layering in Conversation Placements can boost Action Intent for your campaigns. The platform posits that Action Intent is significantly improved when marketers combine Promoted Posts and Conversation compared to Promoted Posts alone.
Data also shows that video and text-based formats provide the best Action Intent lift. To ensure that your efforts are paying off, aim to incorporate a variety of creative formats in your brand’s Reddit Ads. These may include video, text, carousel, and image-based creatives.
When planning your ad campaigns, strive for at least three to five impressions weekly. Frequency is critical on Reddit, so you’ll want to stay on top of monitoring to see what’s working and what’s not. This checklist is great for evaluating best practices for this specific platform. If you can achieve at least six of the checkpoints from this list, you’re on the right track! Another word to the wise: make sure your Profile Avatar is branded.
Advertising on Reddit can be a powerful way to connect with your target audience and get people talking about your product. Redditors flock to the site to discuss the ins and outs of products and services, so marketing on this platform can be a savvy strategy for driving interest. When done correctly, Reddit Ads can provide excellent results with a highly engaged and intentional audience. Interested in getting started with advertising on this platform? We can help! Drop us a line to discuss your goals, and we’ll create a customized plan to help you achieve them.