No matter where you land on AI, denying its usefulness in marketing is hard. Video content is a platform that has proven especially beneficial, as AI is a fantastic tool for creating videos, titles, and hooks. If you’d like to give your video messaging a little TLC by relying on the power of AI, consider the following:
Using it for Brand Identity
Your brand identity is fundamental to your marketing strategy, as it tells people who you are and why they should trust you. AI can be used to key in on brand development, allowing you to convey better what you offer customers, foster your unique selling position, hone your tone and voice, and reach the people most likely to buy your product or use your service. AI can also better position you to succinctly explore pain points, showing customers why you offer a solution to their issues.
Getting Inspiration
AI can assist you with specific video marketing requests, such as topic ideas that reach new customers without being overly pushy. AI can also be used for general ideas: simply plug in your brand identity document and allow AI to suggest how to reach your target audience. After AI has developed ideas, it can rate them and convey which ones will likely be most effective.
Hooking Your Audience and Crafting a Title
In video marketing, the hook does exactly what it sounds like: it hooks your audience during the first few seconds, encouraging them to watch the video in its entirety. This makes the hook the most important part of your video messaging; if you can’t keep users interested, you’ll just end up talking to yourself.
AI can help with hooks by creating a handful of ideas based on a specific intention. For example, a carpet cleaning company might ask AI to help create hooks for a video explaining the importance of eco-friendly products or how often the average homeowner should get their living room and other high-traffic areas professionally shampooed.
AI can be used in the same way to create a title that customers will relate to and/or care about. You can even ask AI to adhere to a specific character count so the title is as short and concise as needed.
Finding Your Genius
When it comes down to it, AI is less powerful than the human mind. AI can’t replace your creativity, but it can enhance it. It’s a powerful partner in a brainstorming session. It might provide a launching pad for your marketing content, but you make that content soar.
Do you need some guidance on AI or anything else? Give us a shout, and we’ll be happy to help.