Most Reddit users are familiar with the concept of the megathread, a type of post that merges various threads to discuss specific events, subjects, or breaking news stories. Megathreads, in essence, give readers a chance to access various opinions and information on a single topic in a convenient package.
Reddit free-form ads take a note from the megathread, embracing the same concept. But instead of discussing the presidential election or a riveting true crime story, free-form ads focus on your product or service. They’re an excellent option for announcing a new product, showcasing a holiday sale, or introducing your company to a fresh audience.
Some of the practical benefits free-form ads offer include the following:
- Create an ad of any length
- Use various forms of media in one ad
- Present with a look that’s familiar and attractive to Reddit users
- Go into details about a product or service
- Create a comprehensive voice while fostering your brand
- Increase engagement
- Increase click-through rates (28% higher according to Reddit’s initial numbers)
If you’re not sure how to get started, Reddit’s got you covered; the site’s Ad Manager offers various templates that allow you to better tap into your creativity (such as “product deep dive”). You can then edit and tweak your ad and launch it at your discretion.
Free-form ads are unique to Reddit, making them an effective type of marketing you can’t find anywhere else and giving you access to new consumers thirsty to engage.
Need some guidance on Reddit or anything else? Give us a shout and we’ll be happy to help.