Boosted posts, a low-barrier advertising product, are widely utilized by small businesses as a quick and efficient means of promoting content across Facebook and Instagram. Small businesses, especially those with limited resources, have long found this advertising option to be an invaluable tool for reaching new customers. However, recent updates to Apple’s App Store Guidelines have introduced a 30% service charge for transactions made through iOS apps, including Facebook and Instagram apps. This service charge can always be avoided by using the Meta ads manager or by boosting Facebook posts directly on the desktop website, but for those who rely on using their mobile devices for creating ads, these new fees will become a huge problem.
To help people circumvent these additional charges, Meta has shared an update emphasizing the many ways business owners can boost content. Additionally, Meta has introduced an alternative option–advertisers can now boost their content directly from Facebook.com and Instagram.com in mobile browsers. This change not only provides a workaround for small businesses facing increased costs, but also ensures boosted posts remain easily accessible for those who benefit from them most.
For instructions on how to avoid these service charges, check out this guide from Meta. If you run into unexpected challenges while promoting your content, please reach out to our team. We are here to help!
