The biggest benefit of Google Pay for your business is that it allows customers to checkout as quickly and seamlessly as possible, allowing you to close the proverbial deal. Whether customers pay via phone in stores or online, Google Pay uses automation for faster transactions and safer payments.
Now, Google Pay offers wider benefits by giving you a chance to tell customers more about your company. Your identity attributes, which presently show up on your business profile via Google Maps and Google searches, will now show up on Google Pay, as well. They will appear via identity icons next to the customer’s transaction details.
Some of the identity attributes available include the following:
- Black-owned
- Veteran-owned
- Women-owned
- Asian-owned
- Latino-owned
- LGBTQ-owned
Why List Business Identity Attributes?
A business identity gives you a chance to set yourself apart from competitors by telling shoppers what makes your company unique. It also allows you to widen your target audience by drawing in people looking to support specific groups of people. Someone who just retired from the military, for instance, may prefer to do business with someone who is also a veteran…or a woman may prefer to patronize businesses owned by other women, especially in fields dominated by men.
Ultimately, your business identity allows consumers to know more about who you are and what you stand for. And the more your company resonates with someone, the more likely they are to become a customer and stay one.
Need some guidance on Google Pay or anything else? Give us a shout and we’ll be happy to help.