Whether your brand already has a presence on YouTube or you’re planning to start advertising on this channel, it’s important to know that YouTube ads have a lot to offer for small to medium-sized businesses. There have been significant changes for advertisers on YouTube recently, so it’s no longer as inexpensive for marketers–but there are many ways to maximize your investment on this platform. Curious about how to get started? Here, we offer some tips on how to make the most of your advertising budget on YouTube:
Start With Keyword Research
Although there are helpful tools to help you identify the best keywords, YouTube itself is the most effective way to research keywords. Start with a short-tail phrase or seed keyword; limit your query to about eight words, and familiarize yourself with the first few results. Take note of the title formats and visual trends, then formulate your own title around these highly visible videos.
Lengthen Your Ad Content
You may be accustomed to creating short and sweet ads that last about 10 seconds and end with a logo. However, it’s probably in your best interest to experiment with lengthening your ad videos. Ads on YouTube should be just as engaging as organic video, and present an excellent opportunity for advertisers to establish trust and grow brand awareness. Ads up to 10 minutes long have a place on YouTube, and marketers should begin to become more comfortable creating this type of content. If you’re aiming to create a 10-minute video, a guideline to follow is to offer eight minutes of value in the content, and end with a two-minute call-to-action.
Create Ads That Blend Seamlessly With Organic Video
Video ads that are nearly indistinguishable from organic content are the most effective, and what you should endeavor to create. Remember, you don’t want your advertisements to interrupt the user experience–you want your ad content to blend in with what they’re already watching. As of 2023, the best ad placements available are in-feed. These are located on the right of the desktop or viewing screen, and most viewers don’t recognize them as ads. Like organic videos, they’re displayed with a title and thumbnail. You’ll want to get really good at creating these, since you’ll only pay for the ad placement when viewers click on your videos.
YouTube is a platform that most marketers won’t want to miss out on. This video-sharing hub is more than just a place to watch and share content–its search function rivals Google, and its daily active users are second only to Facebook. With these stats in mind, you may be interested in incorporating or improving an ad strategy for YouTube. The tips mentioned here will help you get started, but if you want to expedite results and skip the frustration of the learning curve, you’ll want to work with an experienced digital marketing team. The SunnySide team is here to help you navigate the world of YouTube ads. If you’re ready to learn more about our services, please contact us. We’re looking forward to learning more about your needs and getting started on a customized plan of action for you.