Tiktok may be all the rage among tweens and teens, but it’s quickly becoming a go-to favorite among companies, as well. This is because the platform offers viable and unique marketing opportunities and gives your business a place to solidify your brand, engage consumers, launch promotional campaigns, and sell products. Here’s what you need to know:
TikTok is Different From the Other Social Sites
While no one’s arguing that Twitter is for the birds or that Facebook is so ten years ago, TikTok offers a fresh and distinctive take on marketing. Most social media sites are focused on networking among people who already know about you, follow you, or subscribe to your page. TikTok, conversely, prioritizes introducing your content to people unfamiliar with your brand.
This is ideal for companies who want to reach folks who aren’t yet customers and introduce their product or service to new demographics. Every video has a chance to go viral, assuming the content is good, even if you don’t have a large audience (and even if you have no audience).
TikTok is Rich with Subscribers and Buyers
TikTok is exceedingly popular. According to statistics, about 37% of mobile internet users use TikTok, with younger demographics (particularly Generation Z) being the most likely subscribers. Not only that, but those who use TikTok are influenced by the brands featured. Per Ad Week, nearly half of those who watch videos on TikTok have purchased a product as a direct result of something they’ve seen.
TikTok Allows Easy Backlinking to Your Website
TikTok is set up so that creators can put their websites in their bios. This is among the most important steps you can take when it comes to marketing, as this URL provides a direct way for TikTok subscribers to get to your site, learn more about your company, and make a purchase.
TikTok Makes Instagram Integration a Breeze
If you’ve been marketing via Instagram, adding TikTok is simple. In fact, TikTok is designed to link to Instagram, effectively giving a one-two punch to your promotional campaigns. This not only allows your Instagram followers to view your TikTok through your Instagram page, but it also allows you to share your TikTok creations to Instagram automatically, eliminating a step in social media marketing and freeing you to focus your energy elsewhere.
When it comes down to it, TikTok offers an even playing field for businesses and individuals alike. If you don’t have subscribers, it doesn’t matter; create solid content and people will see it.
Do you need guidance on TikTok or other online marketing endeavors? Give us a shout and we’ll be happy to help.